Quality scoring is Googles reward system. If you get a high quality score they will charge you far less per click. If you get a low quality score they will charge you more.

But what is it based on? It is based on common sense and fairness! Let me explain.

Google only charge you when someone clicks on your ad. They do not charge you anything to display your ad when no one has clicked on it (this is called an impression) (more…)

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Conversion tracking.
Conversion tracking allows you to see which phrase generated a sale or inquiry. How does it do this?

If you were selling sunglasses and you used the phrase “Rayban sunglasses” in your campaign, when someone puts “Rayban sunglasses” into the search box of Google it would trigger your ad to come up. They then click on it and this brings them onto your site. They then decide to buy a pair of Rayban sunglasses from you, they go to your payment page and put in their card details and make the purchase. (more…)

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After getting know How to use Google Analytics. Lets begin by weeding out the phrases that are generating time wasters and keep in and improve on the phrases that are generating the real sales and interest. To achive this we use the AdWords analytics

Today lets look at site depth, time on site, bounce rate and visitor loyalty. We will take bounce rate first. (more…)

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If you have an AdWords campaign but are not using the analytics then it is the equivalent of driving at night with the lights switched off! To make any changes for the good you need to see what is going on in with your campaign! Even if you have switched on the analytics you may not be using it correctly so please read on.

What is Google analytics?
This is the best analytical system on the internet today. No other system comes close to it! (more…)

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Lets begin by saying that in principle AdWords is a fantastic system that gets your product or service in front of those who will buy it! How you going to lower your AdWord advertising cost and convert the traffic into sales?

With using Google AdWord you can:
Be on the top page of Google within 10 minutes using any phrase that you feel your target audience are using. Choose the wording of your ad to whatever you feel will appeal to them and Only pay when a person actually clicks on the ad and visits your site.Other then this, you can also choose the wording of your ad to whatever you feel will appeal to them. You only pay when a person actually clicks on the ad and visits your site.

So in principle AdWords could be the advertising equivalent to a silver bullet and can get you massive exposure! If you have not tried AdWords this would be very appealing. (more…)

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