Quality scoring is Googles reward system. If you get a high quality score they will charge you far less per click. If you get a low quality score they will charge you more.

But what is it based on? It is based on common sense and fairness! Let me explain.

Google only charge you when someone clicks on your ad. They do not charge you anything to display your ad when no one has clicked on it (this is called an impression) (more…)

Posted by calvyn | 1 Comment »

Conversion tracking.
Conversion tracking allows you to see which phrase generated a sale or inquiry. How does it do this?

If you were selling sunglasses and you used the phrase “Rayban sunglasses” in your campaign, when someone puts “Rayban sunglasses” into the search box of Google it would trigger your ad to come up. They then click on it and this brings them onto your site. They then decide to buy a pair of Rayban sunglasses from you, they go to your payment page and put in their card details and make the purchase. (more…)

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After getting know How to use Google Analytics. Lets begin by weeding out the phrases that are generating time wasters and keep in and improve on the phrases that are generating the real sales and interest. To achive this we use the AdWords analytics

Today lets look at site depth, time on site, bounce rate and visitor loyalty. We will take bounce rate first. (more…)

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If you have an AdWords campaign but are not using the analytics then it is the equivalent of driving at night with the lights switched off! To make any changes for the good you need to see what is going on in with your campaign! Even if you have switched on the analytics you may not be using it correctly so please read on.

What is Google analytics?
This is the best analytical system on the internet today. No other system comes close to it! (more…)

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Recently google wave is very popular topic among techies, and saw a lot of people posting Google Wave invitation at facebook, unfortunately, all give out very fast. No opportunities to grab one for my self.

A friend of mine, Michael Teoh share with me his experience on Google Wave invitation, initially he receive the invitation from his friend, he thought is just some junk mail, and he click delete, another invitation arrive, he do the same, and 3rd invitation, he click as spam! WTF! At the end only he realize how valuable this invitation are. We are not allow to sign up at Google Wave website, only whom with invitation allow to sign up.

At last, I get my google invitation from Jason Gan, a Social Media Marketer. Previously found that each people sign up have 10 invitation to send out, but for my account only have 8 invitation. (more…)

Posted by calvyn | 31 Comments »